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Digital Entertainment

Digital Entertainment World

Digital Entertainment World is one of its kind company, providing unmatched, quality and unique content to the VAS market. Being flag bearer of legitimate content, we are providing digital content (text-based services, IVR, web, WAP, video and audio) to all mobile platforms in Pakistan. Our business model has also attracted interest of international companies and platforms from South Asia, Far East, Middle East and Europe.

Abdullah Qureshi

Abdullah Qureshi

Abdullah Qureshi is a self-taught singer/musician who is currently playing with his band which his also called "Abdullah Qureshi". He has done sessions with various bands such as Aaraiz, Atrox and Angry Birds and has played for Aghosh and Zynk as a full time band member. Besides that you can check out his covers on YouTube, just type "Abdullah Qureshi" and you're ready to experience a new fresh voice.

Zoe Viccaji

Zoe Viccaji

Sarwan Baloch

Mustufa Pervez

For concerts & bookings : Sarwan Baloch ( 0321-2166001 ) http://www.facebook.com/mustufapervez http://www.soundcloud.com/mustufapervez

Coke Studio

Coke Studio

Coke Studio is a Pakistani music television series which features live studio-recorded music performances by various artists. The program focuses on a fusion of the diverse musical influences in Pakistan including eastern classical, folk, qawwali, bhangra, Sufi and contemporary hip hop, rock and pop music. The Show provides a platform for renowned as well as upcoming and less mainstream artists, of various genres, regions and languages, to collaborate musically in live studio recording sessions. You can stream & download all the mp3 songs of Coke studio episodes on Taazi.

Aima Baig

Aima Baig

Aima Baig is a rising start of Pakistani pop music industry who is exploring various genres including English, pop, rock | hip hop, folk and R&B.

Aadil Mirza

Aadil Mirza

Official Fan Page of Musician / Singer Aadil Mirza on Taazi [An MBA student, pursuing Degree in Marketing from IBA Karachi. Started playing guitars at the age of 10, since then music is part of him]

Inteha The Band

Inteha

“Inteha” takes its inspiration from the basics and roots of rock. It includes all out, straight shooter rock. Unadulterated and unrefined rock. Raw and revolutionary rock. Soulful and meaningful rock. Sensible and emotional rock. Music in its true essence is that which materializes from the chords of the heart and plays out on the chords of an instrument. It is this materialization of emotion at all levels and category of expression that defines “Inteha’s” musical philosophy. Based on outstanding guitar structures ranging from blues to power cuts, spiced with a bass line that mesmerizes the auditory senses and topped with supreme drumming and percussion sequences; “Inteha” lays the foundation of the “Unsignature” concept, where every track is an individual with its own ideology of expression and outcome of sound.

ARY Entertainment

ARY

ARY Digital is the most watched Entertainment channel in Pakistan. ARY Digital is the flagship channel of ARY Network.

Cornetto Pop Rock

Cornetto Pop Rock

The 2016 line up for Cornetto Pop Rock performers includes only the gurus of the music fraternity, these include Ali Azmat, Komal Rizvi, Noori, Umair Jaswal & Zoe Viccaji. If that’s not enough we might witness two spectacular wild card performances of Q from JoSh and the Pakistani superstar Ali Zafar.

Samra Khan

Samra Khan

Samra Khan is a budding singer, who came into the limelight for the first time as part of Coke Studio season 8. Being a corporate banker by profession, Samra has been pursuing her passion for singing since a very early age, performing during her school and college life. She completed her MBA and moved to Australia, where she continued to balance both her banking and singing career and got her big break in Coke Studio Pakistan in 2015 with the Madam Noor Jehan song “Hina Ki Khushbu”, racking in over 1 million views on Youtube. She is now based in Dubai working on a couple of original solos, a music video and performing live internationally. She looks up to music legends like Madam Noor Jehan, Nayyara Noor, Reshma, A.R.Rehman and admires other vocalists like Sia, Rihanna, John Legend and U2. Samra loves old classic songs, both western and eastern, as they are a part of her growing up. She also enjoys singing soulful and melodious songs and believe there is no limitation to how music can make you feel and take you places. This is what inspires her to sing.

Kamran Rashid Khan

Lazarus

Lazarus is a Pakistani-American rapper/doctor based out of Detroit, Michigan. He was recently invited to Def Jam Founder Russell Simmons' home to perform where he received a standing ovation from Russell Simmons himself. Video of the event on website: www.lazarus-world.com.

Pepsi

Pepsi

PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees.

Atif Ali

Atif Ali

Atif Ali is a Dubai based artist, inspired by Rock and Classical Music. He was the lead vocalist/Guitarist of the Dubai based Renowned band, Streben

DJ Aishah

One Empire Music

Welcome to One Empire, An organisation Specialising in Events, Media and Music Production. One Empire's Main Aim is to Help Support Charitable Projects Through the Entertainment And Music Industry

Sahibzada Abbas Khan

Abbas Ali Khan

Welcome to Abbas Ali Khan's official facebook page. For information on Abbas, click on the 'About' tab below. For booking inquires, send an email to bookings@lush.pk

ALIHAIDER

Ali Haider

Ali Haider is a Pakistani Singer and Actor. He grew up in the neighborhood of Firdous Colony in Karachi, and was pursuing a degree in engineering at NED University when his showbiz career began. He has had numerous hits in the early 90s such as Purani Jeans, Qarar, Chahat. He also had a big hit later in the 1990s with Chand Sa Mukhra. Since the 1990s, Ali Haider has produced over seventeen music albums of which dozens of songs were top hits and became very popular. These earned him a place among the top singers of Pakistan. His first album was Jane Jan Sun which included the title songs of jawaniyan, and Dhoop Kinare sung along with Nayyara Noor. This album was released by EMI and is obsolete in market; however, it may be found in some collections. The 2nd album he released was titled "Chahat", the music of which was given by Bunny and had a song with Sadaf Munir (now Sadaf Iqbal). That album was purchased by HMV India. Two of the most popular songs from the album were "Chahat" and "Ajnabi". With the moderate success of his second album, he released his third album, titled Qarar, which was much better than his previous two albums. It consisted of songs such as Qarar (the title song), Shehnahee and Jadu Kiya, which went on to become top hits. Amir khan, Bunny and Ali Haider himself, composed the music of this album. As Haider improved so did his music, his fourth album, Sandesa produced the hit songs Purani Jeans and Sandesa, which went to the top of the charts and remained at the top for a number of weeks. His next album, Pakola Album did moderately well with songs such as Zaalim Nazron Say and Laila making it into the charts. His sixth album, Dastaan is known to be the best album Haider has produced since his career started. It shot straight to number one and brought him great popularity at that time. In this album he produced a variety of music genres that suited pretty much anyone. The songs responsible for his popularity were Walawai, Papa Mummi and Ranjha Heer. After some time, Haider released the album "The Best of Ali Haider", which pretty much summoned up that he is ending his music career. The album included all his major hits and favorite songs he had produced in the past. Some of the songs included in this collection were Purani Jeans, Walawai, Qarar and Sandesa. After a gap of three years Haider released two more albums Mahi and Saaiyan, which along with some new tracks also included the remix versions of his classic hits, Purani Jeans and Qarar. The two experiments that he did in the course of his career were his debut film, Chalo Ishq Laraein, and his first trance album, Jadu. Jadu was released before its time. At that time, trance music was relatively new in UK, it wasn't there in India and it wasn't in Pakistan at all. No one had done trance music in Urdu and it was a big jump from 'Saiyaan' and 'Mahi', plus the video was very bold too. So with a very mediocre response from Jadu, the grapevine got that he was at the crossroad of his musical career, but he proved everyone wrong one more time by giving his hit single Chandni Raatein, which was an instant hit among the masses. Even his next album, Tera Naam Liya Tou was a huge success in Pakistan and especially UK, and made it to the number one spot on BBC Asia. His whole tour was a hit because of its title track. Besides singing, he has acted in numerous TV serials on PTV. Among the successful dramas was Chand Sa Mukhra, which used his hit song as the theme music. He also sang the theme music for the serial Chandni Raatein. He is currently working on the sitcom titled, “eik aur eik dhai”, besides acting in this romantic comedy; he has even composed and sung the title track of it. Haider released his 15th Album in 2007 titled "Jaaney Do", which had a semi-classical feel in most of its tracks and reflected a more mature side of his singing and personality. For personal reasons Haider took a hiatus from music in 2009 and became a Sanah khuwan. During this time he did not use music at any level to express himself and rather released various religious albums in the course of the next three years, and conveyed his then state of mind only through reading and reciting, which helped him realize his spiritual side. But after taking a three years gap from music he returned with his album "Kee Jana Main Kuan”, which was released in the year 2012 by EMI music India. It was like his come back music album focusing on the sayings and poetry of Sufi saints like Baba Bulley shah and Sultan Bahu to name a few. And hoping to revive the dying pop genre again, he once more started composing songs, which have meaning, love and compassion and released his last album in early 2013 titled, “Bachpan Ki Badami Yadein”. In true form this album was his come back album, his return to his first love, which is music. Each and every song in this album is very distinctive and narrative (a true Ali Haider style) in nature. He dedicated this album to both his daughters who he considers the sole reason for his return to music. Recently he hosted a very unique show called “ya raheem ya rehmaan” for abb takk channel in Pakistan. This ramzaan special series became an instant hit for its exceptional format and for the way he explained the various aspects of Islam and humanity. Another distinct thing about this show was the live qawwallis that he performed with pakistan’s famous qawwal troup, Taji Brothers at the end of every episode. He doesn’t mind being called the ‘one hit wonder’ and totally believes that whatever he has achieved in his musical career it is mainly because of his super hit track ‘purani jeans’, which is like a youth anthem across Pakistan and India and with the South Asian expatriates around the world. And so owing it all to all his fans and with the ever-popular demand of this track he is all set to revisit purani jeans one more time and is releasing an all-together different version of it in collaboration with a famous Kolkata based DJ, akash rohira. The track is a club-mix and comes along with a very funky video. The album is being released by HMV saregama India, the same company that released purani jeans for the first time way back in 1993. Haider doesn’t want to get mixed up with what people say, rather just wants his work to speak for him. He says, “I am an artist, a singer and a performer and all that I am, I am because god has given me this gift and talent, which gives me the opportunity to bring in some peace and happiness in the lives of my listeners, be that be through my music or devotional poetry”. And so with this sole thought in his mind he has decided to do both popular music and religious poetry simultaneously and hopes to reach out to all his fans just through his voice. Albums * Jane Jan Sun – 1987 * Chahat – 1989 * Tarang – 1990 * Qarar – 1991 * Qarar 2 - 1992 * Sandesa – 1993 * Sanwala Saloona – 1994 * Dastaan – 1995 * Jania – 1996 * Chand Sa Mukhda - 1996 * Mahi – 1998 * Saiyyaan – 1999 * Jadu – 2000 * Chandni Raatein – 2002 * Tera Naam Liya To – 2003 * Purani Jeans (Remixes) – 2006 * Jaanay Do – 2007 * Stop and Think …? – 2009 * Moula Dil Badal Dey – 2009 * Shor Hai Mehshar Ka – 2010 * Kee Jana Main Kaun – 2011 * Asgharam Aei Noor - 2012 * Main Hoon Ghlulam-e-Ali - [Manqabat] 2012 * Ya Ali Ya Hussain A.S [Nohay 2013] * Bachpan Ki Badami Yadein - 2013 * Ya Raheem Ya Rehmaan - 2013 * Salam Arz-e-Karbala - 2013 * Purani Jeans 2 Revisited - 2nd,April,2014 FAN PAGE www.Facebook.com/AliHaiderOfficialPage

Jib Khan

Starflight

https://twitter.com/StarflightJib - Starflight is a studio band from Sydney Australia, lead by singer, songwriter, multi instrumentalist, and producer Jib Khan. Originally formed earlier this century as a duo act comprising of Jib along with keyboardist/backing vocalist Damien Spanjer, their mission statement was to bring back the vintage sounds of the 60s, 70s, and 80s for a new age. They released their debut album ‘Adventure Beyond’ and first single ‘Phasers On Stun’ in 2013. The year was rounded out with Starflight nominated in no less than four categories at the Australian Indie Music Awards. In September 2014 Damien announced his departure from the band, leaving Jib firmly at the helm. Created in Sydney, Los Angeles, Reykjavik, Islamabad & New York, Jib has just released Starflight’s second album ‘World Premiere’ with lead single ‘Wicked Woods’.

Shamoon Ismail

ShamoonIsmail

Singer, Song-Writer Snapchat - ShamoonIsmail https://www.facebook.com/ShamoonIsmail https://twitter.com/ShamoonIsmail https://www.instagram.com/shamoonismail

Kashan

Mizmaar

Formed by guitarist Kashan Admani, fusion pop-rock band Mizmaar rose to fame in their native Pakistan with their debut album Kash, the release producing two hit singles for the songs ‘Kash’ and ‘Laut Ke Aa’ in 2003. Their second album, Sitara, was released worldwide on Universal Music in 2007, and spawned the hits ‘Hai Pyar Kya’ and ‘Sitara,’the latter landing on a soundtrack to the Hollywood film ‘Dragon War.’ Despite their early success, the band has been plagued by several personnel changes, prompting Kashan to focus more on his recording studio and commercial music production company, collaborating with longtime friend, band mate and drummer Alfred D’Mello. The band was silent for several years, until Kashan and Alfred happened upon a young vocalist who inspired them to reform Mizmaar with a new front man and a revitalized sound, going on to release their first single in seven years, Jee Loonga. During the process of rediscovering their sound and rebuilding their brand, they were presented with the opportunity to collaborate with several celebrity singers, notably Dr. Palash Sen from the hugely popular Indian band Euphoria, who is the featured vocalist on Mizmaar’s newest release. Adding to the mystique, the band will feature a different singer on every new single, singers whose identities will be revealed as each song is released. Mizmaar’s latest incarnation will be a new and unique experience, infusing their classic style with new energy at each and every outing.

EMI Pakistan

Nahid Akhtar

Naheed Akhtar (also spelled Nahid Akhtar) is a Pakistani playback singer.She was born in Multan,Pakistan. She was discovered by veteran musician M Ashraf in the mid-1970's as a teenage sensation. Initially, Naheed Akhtar was a replacement of Runa Laila, who had left Pakistan the same year to go to Bangladesh but soon Naheed Akhtar became a well established artist and one of the most famous singers in her own right in Pakistan. Her debut film was Nanha Farishta in 1974 and that same year she sang songs in the film Shama.Increasingly,though,Naheed Akhtar became more interested in building a career as a film playback singer compared to a career at Pakistan Television where she was first working.She ended up having a very successful career as a film playback singer for Pakistani films in the 1970's and early 1980's.She married a journalist Asif Ali Pota in the mid-1980's and then she decided to leave the film world.

Arieb Azhar

Arieb Azhar

Arieb Azhar’s mesmerizing songs about love, compassion and humanist values hail from the tradition of the Sufi bards of the Subcontinent. His music is an eclectic mix of Folk and Contemporary, with influences ranging from Indo-Pak to Balkan and Irish-Celtic.

Hassan Jamil Khan

Jimmy Khan

Hassan Jamil Khan, popularly known as Jimmy Khan is widely regarded as one of the most talented and entertaining musicians in Pakistan for his superb voice, wide repertoire and profound song writing style.

Talbees

Talbees

Find us on Facebook: https://www.facebook.com/talbees

Abrar Ul Haq

Abrar Ul Haq

Listen and download Abrar ul Haq's new album, Aithay Rakh - Billo Returns, songs exclusively on Taazi.com . Get your Taazi App now from Google PlayStore or Apple Store (iTunes). Abrar ul haq is famous Pakistani pop, bhangra, and folk musician and politician. He is also the President of Youth Wing of Pakistan Tehreek-e-Insaf. On his first album "Billo De Ghar" his name appears as simply "Abrar". Before becoming a singer, he was a Geography teacher at the Aitchison College in Lahore. He is current Chairman of Youth Parliament of Pakistan.

Doodh Patti

DoodhPatti

Doodh Patti is an independent music platform that allows people from different backgrounds to come together and collaborate, discovering & creating music that is unique. Doodh Patti is an independent music platform that allows people from different backgrounds to come together and collaborate, discovering & creating music that is unique. The show is produced by Taimoor Mirza, who after dedicating 15 years of his life to music, is finally launching Doodh Patti this year in June. Hassan Naeem, from Channel-Tek-Islamabad, having years of expertise in field of Professional Audio, Video, media and technology, is providing Taimoor Mirza’s with full technical support along with production facility into making "Doodh Patti" a successful endeavour. Doodh Patti will be regularly featuring performance sessions of various artists. It inspires to be a platform for renowned and upcoming, less mainstream artists from various genres and languages. Doodh Patti will also showcase Pakistan’s rich music culture by presenting traditional artists, folk music influences and regional instruments. Join us to experience Doodh Patti’s true essence through its magical musical journey this year. (Video and mp3 files for each song will be available for download on the website after release. Follow Doodh Patti on on YouTube, Vimeo and Facebook)

Usman Ghauri

GHAURI

Independent Hip Hop/Rap artist - Song Writer / Music Producer

Salman Albert

EP

EP is a nu metal band from Lahore, Punjab, Pakistan, formed in 2000. The band was founded by songwriter and guitarist Zulfiqar J. Khan, vocalist, songwriter Fawad Afzal Khan and keyboardist and vocalist Ahmed Ali Butt who were soon joined by Salman Albert on guitars, Abid Khan on drums, Hassaan Khalid on rhythm guitars and Waqar Ahmed on drums, since then there had been many changes in the line-up the only consistent members being Ahmed Ali Butt, Salman Albert and Hassaan Khalid. Their music is categorized as being associated with both progressive metal and progressive rock, yet having been heavily influenced by nu metal and psychedelic rock music.

Omer Nadeem

Omer Nadeem

Pakistan: +92333-3975160 (Talha) UK & India: info@khizamusic.com (Khiza) Instagram.com/OmerNadeem, Youtube.com/OmerNadeemMusic Twitter.com/OmerNadeem

BillyX

Billy X

Rapper, Songwriter

Aden Samuel

Zunair Khalid

For Bookings Contact: Aden Samuel +923457422061 http://www.zunairkhalidmusic.com Music has always been my passion. This beautiful art has attracted me in every form which makes me extremely enthusiastic to contribute in it as a part of me as well. I happen to be a fine musician when it comes from piano and apart from this I have good skills in playing guitar and other instruments. While my years back at university. I had been a student of Mass Communication which gave me good chances of expressing my greatest joys and experiences through pen.

Khumariyaan

Khumariyaan

Art for religious fundamentalism is, like water for fire, mere existence, is a form of resistance. Khumariyaan was born in the age of Talibanisation, sectarian violence, military operations and neo-imperialist expansions, in the region which is a gateway to Central Asia, in the city of Peshawar. A band of musicians whose tunes are based on their native music, with a tinge of other native music of the world as well, our audience is the educated youth of Pakistan, and our mission is to enlighten the youth with all encompassing aesthetics and performing arts. Our focus is to elevate music to medium of peace of being, and musically, break the tradition of the South Asian vocal based musical culture, thus we are an instrumental band. Centered on the concept that vocals should complement music, we compose with little fragments of vocals to compliment the overall harmony. We are group of individuals that came together, as on soul, to experience the trance that is live, acoustic music. To us, music is the best sublimated form of art, and we leave its interpretation to the one who experiences our attempt at being artists. In our journey, we hope to entice musical ‘goose bumps’, and become a moving philosophical experience.

Hym

Hym

Hym belongs to the city of gardens ‘Lahore’. He completed his studies from Lahore and doing Higher Qualifications from UK. He was inspired from music since childhood and used to sing in School and Colleges at events and He started taking music seriously and finally entered in Pakistani Music Industry in the year of 2013 and made his name in very short while. He started his music career by his first cover song “Bas Rona Mat” became a massive hit all around which turns into a huge amount of fan following. His musical career took off and he decided to focus solely on singing.

Saad Sultan

Saad Sultan

After working with artists like Jal, Noori, Khawar Jawad, Jawad Ahmed, Farhan Saeed (Pi Jaoon), QB(Akhiyaan Nu), Rizwan Anwar(Laiyaan Laiyaan) and Omer Nadeem for a long time, Saad Sultan has taken a step further. Having released hits like "Pi Jaoon", "Laiyaan Laiyaan", "Akhiyaan Nu Rehn De" and "Baliyay", Saad plans to release his debut album very soon.

TaimurShahidMalik

Taimur Shahid Malik

As the name Taimur Shahid Malik gets familiar, it continues to compel music lovers and many young fans devoted to him to stick on with his celebrated artistry and unusual presence. He is an emerging contemporary star often called as the ‘Prince of the Generation’. His Fans love and respect him not only because of his temperate contribution to the music world but also for overcoming all personal hurdles and still keeping his passion for music alive. A person with elegant attitude Taimur Shahid Malik is ready to take the lead. This young man, born on 2nd Oct, 1986 in Jeddah (Saudi Arabia) was a Blessing to his parents. Taimur attended Pakistan International School hoping to get the best to become an educated Gentle man and later on went to Pakistan to fulfill his parent’s wish for completion of his further studies where he Opted for Electrical Engineering and completed his degree in the year 2009 . Taimur was fond of music ever since he could recall. During his school days he did not sing as a child star, but whenever he was along with his friends he loved throws of music. Though he grew up in Jeddah, he always enjoyed the voices of Sub Continental legends. Listening to music was his hobby which soon turned into his passion. Early morning classes, hectic study schedules and pressure to get good grades did not deter him from keeping the sparkling desire of his obsession, music, alive in him. It was during those days that Taimur realized that music is something inseparable from him and nothing in this world can stop him from pursuing a career in music. Till then Taimur did not have any formal training in music but then he felt the urge to finally learn it properly. He thus started his Instrumental & Vocal education from Ustad, Along with his studies. Taimur never wanted himself to be dependent on someone; he worked hard & contributed and dedicated everything to music on his own. He is fond of writing songs and has contributed to the lyrics of several of his album songs and has directed the music for his album himself. Having a versatile voice and a unique style of his own which is the reason that his fan following is increasing day by day He has grabbed name and fame in a very short span of time. Taimur made his debut with the Late Legend Massod Rana’s famous song “Tumhei Hou” which as a matter of fact is the Favorite Song of his Father “what a beautiful gift by a son to show his love and gratitude towards his Family”. Taimur is a brilliant son & the Pride of his family.“Tumhei Hou” gave Taimur a chance to showcase his singing skills and earned him a lot of appreciation and recognition as it became an instant hit after its release. After his successful debut Taimur hit the music chart with his first Music Video, his own creation “Janey Kyon” a melodious music number which not only gave him huge applause overall but made him a role model for other emerging vocal talent in Pakistan ,and since then there is no turning back. Then came his second music video “Ishq Namazan” which was a sufi track based on giving respect to women, believing that woman has an honored position in the society. Next track followed by “Zindagi”, a song about being in, falling in love. After getting a good response for all the previous projects, It was time for his fourth Music video “Dil Ka Panchi” came with a bang, appreciated around the globe and had already Hit the Top 5 charts of music on ARY and Play TV, Along with 500,000+ views on cyber media. That was how his special dedication and perseverance to get through such a demanding competition in the industry paid off. And that made him even more confident and strong!! And that certainly made him to promise all the supporters that the more you listen to him the more you will crave to hear him. Taimur will now come with international projects moreover he is almost done to launch his debut music album that is in its last stages with full of Soft, Rock, Soft Rock Melodies. Hoping the future efforts turn out to be equally successful and rewarding. May God help and guide him here and after. We wish him all the very best for his luck, health and success Hope his voice never losses it’s shape.

Sajjad Ali

Sajjad Ali

SAJJAD ALI Singer, Song-Writer, Composer, Music Producer, Director & Actor ajjad Ali is a world-renowned singer-songwriter along with an actor and a director. Born in 1966, Karachi, he is the son of Shaqfat Hussain (cricketer and actor) , grandson of the renowned cricketer, Khadim Hussain, and the grand-nephew of the legendary Ustad Bade Ghulam Ali Khan Sahib. Classically trained at a young age by the efforts of his uncle, Tassaduq Hussain and being a shagird of Ustad Munawar Ali Khan Sahib (Kasur gharana), Ali started off as a semi-classical and a pop artist and busied himself with television, stage and pop albums. He was first recognized with his performance in Aap Janab in 1978, Rang Barangi Duniya in 1979 with Sohail Rana, Raag Rang with Shoaib Mansoor and Silver Jubilee in 1983 and soared to popularity in no time. As he was always writing his own music and accompanied by his brothers, Waqar Ali and Lucky Ali, Sajjad Ali released many pop albums until his fame reached amazing heights with the mega-hit 'Babia 93' in 1993. Babia 93 broke all sales records and the music video 'Babia' which he directed himself, was the first independent music video of Pakistan, making him the pioneer of the field. He gave hit albums along the way, namely 'Moody' and 'Chiefsab'. Film-making has always been a passion of his. He started editing, doing camera-work, writing screen-plays and scripts in the early 80s.His first video film as an actor, director, editor, singer, composer, sreenplay, and script was 'Love Letter' in 1988. Later in 1996, He starred in Zahoor Hussain Gilani's 'Munda Tera Deewana' which obviously was not his cup of tea but it was due to his father's commitment that he had to fullfil it. Then Sajjad Ali made a full-lenfth feature film and a musical blockbuster 'AIK AUR LOVE STORY which was released in1999. The soundtrack list includes Larri Adda, Sohni Lagdi, Mein bhi kharidar, Kapde Tang by Lucky Ali, Kangna by Shahzad Roy and Mehnaz Aapa's Bheege Bheege Mausam. Throughout his journey, Sajjad Ali has delivered countless hits and has always succeeded in winning over his audience with songs like Sohni Lagdi, Cinderella, Paniyon Mein, Teri Yaad Satandi, Ik Gham ke Siwa, Chal Rein De, Katna Nai, KirKir KirKir and many more and has bagged numerous prestigious awards like National, Nigar, MTV, ARY, Zee and Bollywood Music Awards to name a few. In 2011, he was featured in Coke Studio, and gave a playfully smashing hit 'KirKir' which became the song of the year. He also did 'Rang Laaga' featuring Sanam Marvi which showed off his versatility and had a serious impact on the audience. In the same year he produced a song 'Din Pareshan Hai' for Shoaib Mansoor's movie 'Bol'. Sajjad Ali is also an endorsed artist of one of the most reputable German musical software and equipment company, Steinberg. In February 2013, 'Har Zulm' came out and become a viral hit just within hours of its release on the social media and television. Musician, A.R.Rahman has described Sajjad as the original crossover: "From the realm of the classical, he metamorphosed into one of the brightest lights of Pakistani pop.Always striking the right note, and never missing a beat, even the most hardened purist has to give Sajjad his due. This man can breathe life in a 'Ghazal' even as he puts the V back into verve. He is one of the very few singers in Pakistan who seems a complete singer. As far as skill is concerned I feel nobody compares to Sajjad Ali. He is simply too good at everything he chooses to create.” Recently in October 2013, Ali came up with another video where he re-did one of his old hits 'Yaad Tu Haati Hogi' which spread like wildfire on the social media. All his recent work is available on iTunes and NimBit Music Store. Sajjad Ali is also teaching and producing music for the upcoming talent.


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